The 2022 BIG3 championship game pulled in a record 1 million viewers to see the incredible finish as Trilogy’s Isaiah Briscoe hit the game-winning layup to defeat Nancy Lieberman’s Power, making the Stephen Jackson-led team the first-ever three-time BIG3 champions and the first team in league history to win back-to-back titles.
We hope to build off that success and strengthen our partnership heading into the upcoming season.” “Our partnership over the past two seasons has been an immense factor in growing the BIG3 into what it is today.
“BIG3 is elated to be in partnership again with Monster Energy for the upcoming 2023 season,” said Chris Hannan, BIG3 CEO. The team at Monster Energy are so excited to unveil our plans for the upcoming 2023 season and can’t wait to elevate the fan experience to new heights never seen before.” “The BIG3 has truly changed the game by televising authentic 3-on-3 basketball with some of the greatest players to ever play the sport.
“Monster Energy is thrilled to be partnering up with the BIG3 again and want to congratulate them following their most successful season yet,” said Dan McHugh, Monster Energy CMO. We believe as far as we’ve come there’s still much more potential when it comes to what we can achieve as partners.”
“Their reputation in the sports and entertainment industry is what appealed to us on how we wanted to grow and market the BIG3. “The partnership between BIG3 and Monster Energy has been nothing short of excellence from the moment we agreed to go into business together,” said Ice Cube, BIG3 co-founder.